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Events Help

Help Articles for the BAFTA Events Management System

Email Template Type List (Definitions)

Event ticketing systems offer a set of fully customisable email templates. These help admins automate communication with attendees at every stage of an event, ensuring a consistent and professional experience while reducing manual work.

Emails cover actions such as bookings, payments, ticketing, user accounts, promotions, and waitlists.

What do these templates do?

By setting up templates, event organisers can:

  • Ensure users receive timely confirmations, updates, and reminders
  • Personalise communication using event- and user-specific fields
  • Reduce the need for manual follow-up
  • Maintain consistency across all attendee messaging

Template Categories

The templates are grouped by function, making it easier to manage updates and identify where each template is used.

Notify users about the status of their bookings – whether confirmed, cancelled, or needing additional information.

  • booking/accessibilityrequested
  • booking/cancel
  • booking/confirm_ticketed
  • booking/confirm_ticketed_namesMissing
  • booking/confirm_unticketed
  • booking/confirm_unticketed_namesMissing
  • booking/request
  • booking/requestapproved

Handle communication around transactions, credits, and receipts.

  • payment/credit
  • payment/creditfinance
  • payment/invoice
  • payment/receipt

Cover the full ticketing lifecycle – from collection to cancellation.

  • ticket/cancel
    ➤ Now supports the special value @@tickets_remaining@@ to show how many tickets are still available after a cancellation.
    This placeholder should only be used in the Cancel Ticket email template.
  • ticket/onlineCollectionDeadlineAttendee
  • ticket/onlineCollectionDeadlineBooker
  • ticket/onlineCollectionLink
  • ticket/onlineCollectionOpenAttendee
  • ticket/onlineCollectionOpenBooker
Updated Fields

The following fields have been added to ticketing templates to allow more detailed personalisation:

  • event_name
  • event_description
  • event_short_description
  • event_starts_at_date
  • event_starts_at_time
  • venue_name
  • venue_address

Note: Redundant fields such as admin_id, seat_id, cancelled_at_time, and event_internal_name have been removed to streamline template management.

We recommend checking and updating your templates to ensure content remains relevant and functional.

Manage account-related emails including registration, suspension, and password resets.

  • user/createdSetPassword
  • user/emailAddressChanged
  • user/passwordReset_complete
  • user/passwordReset_start
  • user/add
  • user/suspended
  • user/suspensionChanged
  • user/suspensionEnded
  • user/validateEmailAddressChange
  • user/validateRegistration
  • user/welcome_registered

Alert and Waitlist templates

Help manage user notifications for high-demand or sold-out events.

  • alertList/add
  • alertList/notify
  • alertList/remove
  • waitList/add
  • waitList/notify
  • waitList/remove

Used for informing users of offers, discounts, or promotion-based invites.

  • promotion/assigned
  • promotion/invite

Event and generic templates

Templates used for general event communications and mass emails.

  • event/invite/generic
  • event/missed/generic
  • mailout/processed