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Events Help

Help Articles for the BAFTA Events Management System

How to Optimise BAFTA Event Pages Using SEO

Search Engine Optimisation (SEO) for BAFTA Events is the process of fine-tuning various elements of the event listings and related web pages to improve their visibility in search engine results, such as Google. This ensures that Events are more easily found by those searching for relevant topics, ultimately driving more traffic and increasing engagement.

This guide provides an overview of the available SEO functionalities and how they can be utilised effectively. However, it does not cover SEO best practices or offer guidance on managing SEO strategies. For those areas, further research or training from in-house SEO specialists will be necessary.

SEO for BAFTA Events encompasses both on-page strategies, like improving event details and meta tags, and off-page efforts, such as securing relevant backlinks and maintaining a strong online presence.

Understanding the SEO Functionality in BAFTA Events

This section details the SEO functionalities available for BAFTA Events. These tools allow you to optimise event pages for improved visibility in search engines and on social media. By understanding and using these features, you can better control how your events are presented and discovered online.

  • Title:
    • Function: This field allows you to set a custom title for the event page, which appears in search engine results and browser tabs.
    • Description: If left empty, the default page title will be used. A well-crafted title helps improve search engine rankings and provides users with a clear understanding of the page’s content.
  • Canonical:
    • Function: This field allows you to specify a canonical URL for the page.
    • Description: The canonical tag helps prevent duplicate content issues by indicating to search engines which version of a page should be considered the “primary” one. If left empty, the default canonical link is used.
  • OG Image:
    • Function: This option lets you select an image that will be displayed when the event page is shared on social media platforms like Facebook.
    • Description: If left empty, the site’s logo will be used as the default image. For the event page, the event image will be used. Customising the OG (Open Graph) image can enhance the visual appeal and click-through rate of your content on social media.
  • OG Image Twitter:
    • Function: Similar to the OG Image, this allows you to set a specific image for when the event page is shared on Twitter.
    • Description: If left empty, the logo will be used as the default image for Twitter. A relevant and visually engaging image can improve interaction when the event is shared on Twitter.
  • Visibility:
    • Function: This setting controls how search engines interact with your event page.
    • Description:
      • index, follow: Allows search engines to index the page and follow the links on it, making the page searchable and allowing link value to pass through.
      • noindex: Prevents the page from being included in search engine results, though it can still be crawled.
      • nofollow: Disallows search engines from following links on the page, preventing link value from being passed to other pages.
      • noindex, nofollow: Combines both tags to ensure the page is neither indexed by search engines nor followed by links, effectively hiding it from search results.
  • Description:
    • Function: This field allows you to add a meta description for the event page.
    • Description: The meta description is a brief summary of the page’s content that appears in search engine results under the page title. A well-written description can improve click-through rates by providing users with a clear and enticing overview of the page.

How to Manage the SEO Functionality in BAFTA Events

Managing the SEO functionality for BAFTA Events is a straightforward process. Follow these steps to optimise your event pages effectively:

  1. Log into the Admin Interface
  2. Go to System > SEO
    • A page will load with a table that contains all the pages for which SEO can be set. The pages can be identified by the suffix of their URL.
  3. Find the page you wish to optimise and click Update SEO
  4. Update the settings, described above as required
  5. Click Save to apply

Note: The updates will be picked up by Google, but this may not happen immediately. Generally, it can take anywhere from a few days to a few weeks for Google to crawl and index the changes, depending on various factors such as the website’s crawl frequency and the importance of the page.